Our deals are big—but they’re taking forever to close

The Sales Director of a B2B services firm reached out.

Their average deal was worth six figures—but taking 9+ months to close.

Cash flow was tight. Board pressure was high.

They were giving killer presentations... but not building urgency.

They had great rapport... but no clear close plan.

Every proposal felt like a shot in the dark.

As their Growth Consultant, we overhauled their sales process:

• Introduced a “Milestone Close” method tailored to high-value B2B deals.
• Trained reps to lead with insight, not just information.
• Rewrote their proposals with a results-first narrative.

Average deal cycle went from 9 months to 5.

Their Q4 closed more revenue than the previous 3 quarters combined.

The right process doesn’t just win more deals.

It wins them faster—and with confidence.